As a content strategist, I always keep an eye on the latest content marketing trends to provide valuable recommendations to my clients. Recently, I read NetLine's 2023 State of B2B Content Consumption and Demand Report, and, let me tell you, it's a treasure trove of B2B content marketing research that will help you better understand buyer preferences and behaviors to accelerate your growth this year. This report is based on extensive data from 5.4 million first-party leads in 2022.
After reading the 60-page report and highlighting nearly all of it, I reached out to NetLine to get their perspective on what B2B organizations can learn from it and I had the opportunity to interview David Fortino, Chief Strategy Officer at NetLine.
David shares:
👉 His top research takeaways
👉 What the content consumption gap indicates and why you need to pay attention
👉 Which content formats indicate buying intent in the next 6 months
👉 The difference in buying intent between live and on-demand webinars
👉 And much more
I hope this conversation and the findings in this report will help you approach content marketing with a more strategic mindset this year.
Now, I know you must be curious about the exciting possibilities that content marketing holds for your B2B business. So, I encourage you to get in touch with me. Let's explore together all the ways in which content marketing can fuel your growth engine this year.