From an early age, I knew I wanted to be a storyteller. I admired journalists who interviewed people from all walks of life and shared their experiences so that others would be inspired, learn and grow from their stories. At that time, I thought I’d be the next sports broadcaster—or maybe even follow in Katie Couric’s footsteps until Meredith Viera snagged that gig.

​

As I grew up, I realized there was another way to share impactful stories: as a content strategist, brand builder, and PR pro.

 

Most recently, I led content marketing at Global Payments, a Fortune 500 technology company. I spearheaded the vision and approaches to capture and engage target audiences throughout the customer journey with inspiring stories and thought leadership delivered in the right channels at the right time. I launched the company’s first digital publication and associated newsletter, as well as its marquee annual content campaign. I also transformed the company's social media strategy to cultivate and convert a community of highly engaged followers. 

 

In 2015, I built a new category in the wedding industry around love storytelling when I launched Love Notery. I took a content marketing approach to carve out a unique position in the highly competitive wedding industry. My strategy led to nearly 50 new clients from all around the world in the first year and a half of business.

​​

Now, I partner with ambitious B2B marketing teams to craft bold, category-defining content strategies and enhance operations to fuel growth and establish your brand as a leader.