Fractional content marketing: helps brands flexibly, effectively, and cost-efficiently craft strategy and develop content that builds audience connections and deepens their relationships with your brand.

A fractional head of content is a senior-level content marketing consultant who helps fill a leadership gap on your team with their deep domain expertise. This is an outsourced hire who can embed within your team for as much or as little time as you need to achieve your goals.

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A fractional head of content can lead content strategy development, strategic planning, prioritization, goal-setting, content distribution, content operations, editorial direction and oversight, technology selection and implementation, and team management–with a focus on delivering results. 

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Content leadership, on demand

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Hi, I'm Kristen Rocco. With 16 years of experience in content strategy, content creation, storytelling, building and leading content teams and functions, and managing owned, earned, and paid channels, I've pivoted to fractional content marketing, consulting organizations on becoming content brands, where you build and grow a revenue-generating content engine to support your goals.

I’ve worked for companies of all sizes and industries, building and scaling content for every stage of growth. I’ve also launched my own company and leveraged content marketing to engage my target audience and generate revenue.

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As your fractional head of content, my focus is on supercharging your growth with an audience-led content strategy and skilled leadership to implement plans and processes and run a high-performing content team.​