Supercharge Your Growth with Fractional Content Marketing
Senior-level talent experience and expertise at a fraction of the time and cost of a full-time employee.
Why Fractional Content Marketing?
Fractional content marketing: helps brands flexibly, effectively, and cost-efficiently craft strategy and develop content that builds audience connections and deepens their relationships with your brand.
A fractional head of content is a senior-level content marketing consultant who helps fill a leadership gap on your team with their deep domain expertise. This is an outsourced hire who can embed within your team for as much or as little time as you need to achieve your goals.
A fractional head of content guides:
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content strategy development
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strategic planning
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prioritization and goal-setting
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content distribution
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content operations
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editorial direction and oversight
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technology selection and implementation
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team management
Content Leadership, on Demand
Hi, I'm Kristen Rocco. With 15+ years of experience in content strategy, content creation, storytelling, building and leading content teams and functions, and managing owned, earned, and paid channels, I've pivoted to fractional content marketing, consulting organizations on becoming content brands, where you build and grow a revenue-generating content engine to support your goals.
As your fractional head of content, my focus is on supercharging your growth with an audience-centric content strategy, expert editorial direction, and skilled leadership to run a high-performing content team.
How's how.
Content strategy development
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Conduct research and create strategies to differentiate your message and attract, engage, and convert your audience.
Team
leadership
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Lead, manage, train, and mentor in-house content creators and freelancers to develop differentiated, original content to support strategy and enhance the brand.
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Edit in-house or freelance content with a focus on enhancing skills.
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Lead weekly content strategy calls: Unify team around content strategy, goals, editorial approaches and work plan.
Content distribution
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Develop content distribution plan across channels; collaborate with cross-functional teams to execute.
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Evaluate customer buying journey and recommend ways content can improve the experience and turn prospects into leads.
Content ingenuity
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Identify high-potential content ideas to build audience relationships
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Build and manage editorial calendar, ensuring it evolves with business strategy and audience needs.
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Develop editorial approaches that build deeper connections with your audience.
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Create, deploy, and maintain editorial style guide.
Content optimization
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Ensure all content is optimized for search and follows SEO best practices.
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Suggest ways to optimize and repurpose existing content for best results.
Content performance
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Measure content performance monthly to report on growth targets.
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Implement content performance reporting.
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Use data insights to make real-time adjustments and inform future content strategies.
3x
amount of more leads content marketing generates than traditional marketing, per dollar spent
70%
of consumers feel closer to a company as a result of content marketing
Content marketing leadership in action
Driving growth at a Fortune 500 tech company
With content marketing replacing the typical sales model as the silent salesperson, a Fortune 500 technology company recognized the need to prioritize content marketing as part of its overall marketing strategy and hired me to pave the way.
Interested in Partnering?
Let's explore how I can help. Schedule a discovery call.