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Search is Changing, How Are You Responding? SEO Trends Impacting Your Marketing Strategy

Updated: Nov 28, 2023

Google's in charge, and we're all just playing along like Pavlov's dogs.


A metaphor on point or too strong?


Whether you agree or disagree, we can all agree that as marketers we spend a lot of time thinking about Google.


With all the SEO rewards that can come our way, it’s no surprise why.


SEO drives efficiency and results abound when we get it right. But staying up with the trends and algorithm changes can be a full-time job in itself. Add in AI-generated search or Google’s Search Generated Experience (now in beta) and what you’re doing for SEO today will look very different from what you will do in the future.


I called my friend, Zach Chahalis, an SEO and analytics consultant, SEO principal at iPullRank, and partner at Stacked Analytics, to chat with me about the latest trends in SEO and the shifts marketers should understand to help plan a more effective marketing strategy for next year.


We also get into a passionate discussion about the intersection of AI, search, and content. Push play to listen and learn how search is changing!


SEO trends at a glance


[:30] Meet me, Kristen Rocco, a fractional marketing consultant and founder of Bold & Noteworthy Marketing.


[1:14] Meet Zach Chahalis, an SEO and analytics consultant, SEO principal at iPullRank, and partner at Stacked Analytics.


[2:54] Zach discusses the shifts in SEO that marketers should pay attention to in 2024.


[5:20] Are marketers serving Google or their audiences? Hint: The answer lies in the middle.


[11:55] Will Google ding you for AI-generated content?


[10:25] What’s new about the helpful content update?


[12:38] Google’s completed its switch to mobile-first indexing. What it means for your business.


[17:10] Too many marketers ignore technical SEO. Why paying attention to it can supercharge your SEO results.


[22:40] AI and the implications for SEO.


[26:47] How AI may affect position rankings and its impact on content marketing.


[28:25] How Search Generative Experience (AI) may affect search terms and volumes.


[32:00] How does AI-generated content satisfy Google’s quality rater guidelines, Experience Expertise Authoritativeness and Trustworthiness (E-E-A-T)?


[35:37] Zach and I discuss the problems with using AI for content creation.


[42:48] Zach shares the best ways for businesses and marketers to stay updated on the latest SEO trends and algorithms.


Did you find this conversation helpful? If so, be sure to share it with your colleagues and ensure everyone is on the same page about the latest SEO trends to help plan your 2024 marketing strategy.


If you need extra support to make your content strategy finally start working for you next year, contact me to develop or refresh an SEO-first content strategy that drives results for your business.


Connect with me on LinkedIn for content marketing insights and tips at https://www.linkedin.com/in/kristenrocco/


Connect with Zach Chahalis on LinkedIn at https://www.linkedin.com/in/zacharychahalis



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