Updated: Nov 17
I hope you enjoy this interview I did with Business X Radio! I go behind the scenes of my journey to becoming a fractional content marketing strategist and cover a few content marketing topics along the way.
Here's the episode at a glance
[1:16] Meet me!
[1:50] What is content marketing?
[3:00] My journey to becoming a fractional content marketing consultant
[7:30] My description of fractional marketing consulting
[8:55] How to develop a content strategy
[10:20] Biggest challenges for businesses that content marketing can address
[13:37] When businesses need a fractional content marketing strategist
[16:50] The importance of customer discovery and research for startups
[19:00] Why content marketing is marketing
[22:00] The function of different content formats
[23:30] What makes me a great fractional content marketing strategist
[27:10] An overview of my podcast, Bold Moves: How Did You Know?
[30:20] A few of my content marketing successes over my career