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You're a Fractional Content Marketing Strategist. Say What?!

Updated: Nov 17, 2023


I hope you enjoy this interview I did with Business X Radio! I go behind the scenes of my journey to becoming a fractional content marketing strategist and cover a few content marketing topics along the way.


Here's the episode at a glance


[1:16] Meet me!

[1:50] What is content marketing?

[3:00] My journey to becoming a fractional content marketing consultant

[7:30] My description of fractional marketing consulting

[8:55] How to develop a content strategy

[10:20] Biggest challenges for businesses that content marketing can address

[13:37] When businesses need a fractional content marketing strategist

[16:50] The importance of customer discovery and research for startups

[19:00] Why content marketing is marketing

[22:00] The function of different content formats

[23:30] What makes me a great fractional content marketing strategist

[27:10] An overview of my podcast, Bold Moves: How Did You Know?

[30:20] A few of my content marketing successes over my career


Enjoy!



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