In 2020, the COVID-19 health crisis changed commerce virtually overnight. Without warning, businesses were forced to find new, innovative ways to reach their customers in order to stay afloat.

In the face of an unprecedented global challenge, I spearheaded the development of an impactful messaging strategy and a toolkit of content assets. Our mission: to arm businesses with the critical payment technology insights and business tools essential for meeting new needs of their customers.

We launched our "No-Contact Commerce" campaign. We moved swiftly and strategically, delivering a COVID-19 Resource Center on the website, a comprehensive, downloadable No-Contact Commerce Guide, seven insightful articles in just two months, and targeted email campaigns. My team didn't just create content; we delivered a critical toolkit that empowered businesses to swiftly pivot and expand into new commerce channels, ensuring they could continue to reach their customers.

The impact was immediate: an impressive 630 businesses downloaded the “No-Contact Commerce Guide” within a three-month period, achieved entirely through organic reach, a testament to its profound relevance.

This pioneering content marketing effort has helped thousands of businesses survive one of the most tumultuous economic environments in history. With more tools in their toolkit, these businesses became better positioned to grow and anticipate their customers' needs even when the challenges of COVID-19 were in the rearview.