Bold Content Builds
Bold Brands.
Stand out with a bold Content Strategy designed for Category Leadership
I’ve made a career out of turning business innovation into content ingenuity– from leading content marketing at a Fortune 500 B2B tech company to developing standout thought leadership for professional service firms and running multi-channel content campaigns for fintech companies.
Now, I partner with growth-focused marketing teams to bring strategic firepower you don’t have in-house—turning scattered content efforts into bold, category-defining storytelling that amplifies what your internal teams already do.
Your company is growing, your leadership is strong, your mission is clear, and you're making bold moves.
Now, it’s time for your content to match your momentum.
💡 Imagine your company as the go-to voice in your industry.
💡 Imagine your insights sparking conversations and shaping decisions.
💡 Imagine your audience is not just following you but is fully engaged—ready to take action.
If that's not happening yet. What's standing in the way?
Signs your content marketing needs an infusion of ingenuity:
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Your content strategy has been stagnant for years—or maybe you don’t even have one in place.
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You’re creating content without clear goals and nothing is moving the needle.
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You’re constantly scrambling for fresh ideas, but end up copying your competitors instead of standing out on your own.
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Your audience isn’t engaging with your content; it’s just crickets.
Even with a solid in-house team, many growing companies hit a ceiling. Maybe your team is swamped with execution. Or your SMEs know their stuff but not how to turn it into compelling stories. Maybe you have content but not the clarity or strategy to make it matter.
It's Time To Make Your Message Matter
bold: standing out prominently
/bōld/
note·wor·thy: worthy of or attracting attention
especially because of some special excellence
/ˈnōtˌwərT͟Hē/
I help growth-focused B2B tech companies and professional service firms develop a category-defining content marketing strategy—a strategy that builds trust, attracts the right audience, and fuels your impact.
Because the most influential brands don’t just publish content. They lead conversations.
They deliver insights and share stories that make people stop, think, and engage.
But here’s the truth: Most content is forgettable.
It blends in. It plays it safe. But that’s not you.
🔥 You’re building something bold. Let’s create content that reflects your vision:
✔️ A content strategy that actually builds your brand, designed to plug into your existing team and elevate everything they create.
✔️ Storytelling that positions you as the category leader. So your audience remembers you, trusts you, and chooses you.
✔️ Content that grabs attention and keeps it. The kind of content that makes your audience sit up, listen, and act.
That's me, Kristen Rocco, founder of Bold & Noteworthy Marketing. Everywhere you see "I" on this page, it refers to me!
My Content Ingenuity Framework
A strategic approach to turn your bland content into bold influence in just 90 days.
Whether you need a seasoned content leader to custom design your strategy, or a partner to co-create with your in-house team, my Content Ingenuity Framework adapts to your bandwidth, goals, and internal structure so you can move fast without missing the mark.
Phase 1: Research & Discovery
📌 What happens here: Without the right foundation, content falls flat. This phase uncovers audience insights, competitive whitespace, and brand positioning so your content is distinct and strategic—not just noise.
Phase 2: Strategy & story
📌 What happens here:
I craft category-defining content strategy–shaping key messages, content themes, and storytelling pillars that reinforce your expertise and make your brand unforgettable.
Phase 3: Content Impact Plan
📌 What happens here:
A high-impact content roadmap that aligns with your growth goals. From thought leadership to authentic storytelling, I build a plan that amplifies your voice and fuels business growth.
Phase 4: Content Marketing Leadership
📌 What happens here: For companies that need an experienced senior leader to oversee the strategy implementation and manage and guide your in-house content creators and freelancers, I embed within your team for a fraction of the cost of a full-time employee to execute the strategy that positions you as a category leader.
Go From
Copycat Content
To
Category
Leadership
You’re not here to blend in—you’re here to lead. That means building a content strategy that reflects the clarity of your vision and the boldness of your brand. Forget the noise, the copycat campaigns, the rinse-and-repeat playbooks. The most memorable brands don’t just publish more—they publish with purpose. With the right strategy, your content becomes more than marketing. It becomes momentum.
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From scattered → to strategic
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From safe → to standout
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From forgettable → to noteworthy
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From copycat → to category-defining
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From blending in → to breaking through
Daya Nair, Senior Associate Director, Digital Marketing at Boehringer Ingelheim
Kristen is one of the smartest, most strategic content marketing leaders I have worked with.
She is extremely passionate and dedicated to her craft and her writing is an absolute joy. In a digital world, where there is so much content coming at you, Kristen shines at telling a strategic story while making the content stand out and valuable. She is a top performer, detail oriented, a great collaborator and an idea engine. If you are thinking of hiring Kristen, do it! She’s an absolute rock star!
Zach Chahalis
Vice President, SEO at Apartments.com
I've had the distinct pleasure of working with Kristen Rocco several times over the years, and I can't speak highly enough of her expertise in building a brand through high-quality content strategy. Kristen has a top-tier ability to identify target audience personas, allowing her to craft content that resonates deeply. She's not just a content creator—she's a true storyteller and thought leader.
If you're looking to capture attention and build meaningful connections with your audience, Kristen should be your first call. She can define your content strategy and execute it in a way that attracts new customers while retaining and converting your existing ones.
Nilce Piccinini,
Director, Corporate Communications at Paysafe
I had the opportunity to work on Kristen's team and she can move mountains!
In a short time, we saw impressive results from a new content strategy she put in place and from the PR program she leveraged to its fullest. She's got a passion for creating compelling content, an exceptional work ethic and sets a great example for the team. Where Kristen goes, creative content will follow.
Stand out. Lead the conversation. Embolden your brand.
Let’s craft a bold, strategic content engine that fuels your growth, aligns your team, and sets you apart in your category.
Ready to level up?
Book a discovery call to explore how I can plug in, bring clarity, and amplify your content’s impact—without adding headcount.
Honored to be Recognized as a Top Content Marketer
