Stand out with bold Content Marketing designed for Category Leadership
From shaping global content strategy at a Fortune 500 B2B tech company to elevating thought leadership in professional services and spearheading multi-channel campaigns for fintech disruptors, I’ve built a career turning bold business innovation into content that defines categories, fuels momentum, and positions brands as industry authorities.
Now, I embed with ambitious B2B marketing teams to turn scattered content into category-defining strategy that fuels pipeline, aligns your team, and positions your brand as a leader.
Go From
Copycat Content
To
Category
Leadership
You’re not here to blend in—you’re here to lead. That means building a content strategy that reflects the clarity of your vision and the boldness of your brand. Forget the noise, the copycat campaigns, the rinse-and-repeat playbooks. The most memorable brands don’t just publish more—they publish with focused differentiation. With the right strategy, your content becomes more than marketing. It becomes a sought-after voice.
Bold Content Builds Bold Brands
But too often, B2B brands are held back by timid content.
Your company is growing. Your leadership is visionary. You're innovative.
You're ready to lead the category—but your content hasn't caught up.
It’s time for your content to match your momentum.
💡Imagine this:
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Your company becomes the go-to voice in your industry.
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Your insights drive conversations and connections.
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Your audience doesn't just watch; they engage, share, and act.
If that's not happening yet. What's standing in the way?
Let's talk about the real blockers:
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Your content strategy is outdated, disconnected, or nonexistent. Maybe it was built for a different stage of growth or never fully built at all. With shifting goals, products, or audiences, your content needs a strategic reset to stay relevant and drive results.
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Your content team is skilled at execution, but they need a strategic leader to pinpoint the category-defining ideas that drive impact across the full marketing funnel.
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Your SMEs are full of expertise, but there’s no system to capture and translate it. Their knowledge stays siloed or gets lost in translation, missing the opportunity to turn technical insights into compelling, human stories that emotionally connect with your audience.
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You're publishing regularly, but it feels like you're shouting into the void with little ROI to speak of.
You, my friend, don't have a content problem. You have a boldness problem.
That's where I come in.
It's Time To trade in content that blends in for content that breaks through
bold: standing out prominently
/bōld/
note·wor·thy: worthy of or attracting attention
especially because of some special excellence
/ˈnōtˌwərT͟Hē/
The most influential brands don’t just publish content. They lead conversations.
They deliver insights and share stories that make people stop, think, and engage.
But here’s the truth: Most content is forgettable.
It blends in. It plays it safe. But that’s not you.
🔥 You’re building something bold. Let’s create content that reflects your ambition:
✔️ A content strategy that actually builds your brand and its voice.
✔️ Storytelling that positions you as the category leader. So your audience remembers you, trusts you, and chooses you.
✔️ Content that commands attention and drives action. The kind of content that makes your audience sit up, listen, and act.
That's me, Kristen Rocco, founder of Bold & Noteworthy Marketing. Everywhere you see "I" on this page, it refers to me!
My Content Ingenuity Framework
Built to help you stand out in just 90 days.
Phase 1: Research
& discover
From scattered
to strategic
📌 What happens here: Without the right foundation, content falls flat. Here, I uncover audience insights, competitive whitespace, and analyze your business and brand strategy so your content is distinct, and strategic—not just noise.
Phase 2: strategy
& story
From forgettable to memorable
📌 What happens here:
I craft category-defining content strategy, shaping key messages, content themes, and storytelling pillars that reinforce your expertise and make your brand memorable.
Phase 3: content impact plan
From safe
to standout
📌 What happens here:
A high-impact content roadmap that aligns with your growth goals. I’ll create a tailored content plan that shifts your approach from safe, cookie-cutter tactics to bold, category-defining brand moments.
Phase 4: fractional content leadership
From copycat to break through
📌 What happens here: For companies that need an experienced senior leader to oversee strategy implementation and guide in-house creators and freelancers, I embed within your team—at a fraction of the cost of a full-time hire—to bring your content strategy to life. My role is to move your brand from copycat execution to breakthrough impact, ensuring your content doesn’t just follow the category—but leads it.
Not ready for the full 90 days? Start with a 1-day Content Ingenuity Workshop!
Designed for B2B teams that need clarity fast, this strategic session delivers actionable insights and a roadmap you can run with — or use as the launchpad for deeper partnership.
Daya Nair, Senior Associate Director, Digital Marketing at Boehringer Ingelheim
Kristen is one of the smartest, most strategic content marketing leaders I have worked with.
She is extremely passionate and dedicated to her craft and her writing is an absolute joy. In a digital world, where there is so much content coming at you, Kristen shines at telling a strategic story while making the content stand out and valuable. She is a top performer, detail oriented, a great collaborator and an idea engine. If you are thinking of hiring Kristen, do it! She’s an absolute rock star!
Zach Chahalis
Vice President, SEO at Apartments.com
I've had the distinct pleasure of working with Kristen Rocco several times over the years, and I can't speak highly enough of her expertise in building a brand through high-quality content strategy. Kristen has a top-tier ability to identify target audience personas, allowing her to craft content that resonates deeply. She's not just a content creator—she's a true storyteller and thought leader.
If you're looking to capture attention and build meaningful connections with your audience, Kristen should be your first call. She can define your content strategy and execute it in a way that attracts new customers while retaining and converting your existing ones.
Nilce Piccinini,
Director, Corporate Communications at Paysafe
I had the opportunity to work on Kristen's team and she can move mountains!
In a short time, we saw impressive results from a new content strategy she put in place and from the PR program she leveraged to its fullest. She's got a passion for creating compelling content, an exceptional work ethic and sets a great example for the team. Where Kristen goes, creative content will follow.
Ready to stand out?
Book a discovery call to explore how I can plug in, bring clarity, and amplify your content’s impact—without adding headcount.
Honored to be Recognized as a Top Content Marketer
