Content strategist. Here for you.
Discover content marketing as a growth strategy. As your content strategist, I'll design the approaches and create the content you need to attract, engage, convert and retain more customers.
content strategy
Short-term engagement, long-term results
Content marketing drives results. It converts customers. It gets someone to click download, sign up, learn more and buy now. It evokes emotion. It raises awareness. It makes your brand memorable.
It’s the bread and butter of marketing your business.
Content is my zone of genius. I’ve created a proven formula to create a winning content strategy for any business. As your Fractional Content Marketing Strategist, I’ll design a custom content strategy for your business–or update your existing one–to help supercharge your growth.
Here's how I can help.
1
Research
I’ll conduct a content audit and gap analysis, gather audience insights, define the user journey and complete competitor research.
2
Planning
I’ll help define your unique value, find the competitive white space, create differentiated pillars and your content mission.
3
Distribution
Creating content is only half the battle. You’ll need to get your content in front of your dream audiences. For that, I’ll analyze your existing channels and recommend which channels contribute to your greatest growth and conversion opportunities.
4
Analysis
I’ll curate a measurement plan to ensure your content meets your objectives.
5
Roadmap
I’ll develop your 6-month editorial calendar, suggest creative content ideas, provide SEO keyword research and advise on content optimizations to keep your strategy sound–long after I’m out of the picture.
integrated campaign messaging
Land your campaign
Compelling campaign messaging engages your target audience and inspires them to take action. I'll craft the messaging strategy and drill down by channel to make sure your campaign is consistent and connected everywhere. For a 360° impact.
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Message development for campaigns of all kinds: Product launches, brand, direct response, public relations, social media, seasonal, email. You name it; I’ll conceptualize it.
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Copy for every channel: Web, email, social, PR, video, webinar, blog, PPC and display ads, sponsored content and more.
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In your distinct brand voice
brand storytelling
Build your brand story
Your target customers are more likely to buy from your brand when they believe in what you’re doing. It starts with your why. When your audience connects with why you do what you do, you’re closer to the sale.
First, we’ll discuss the origin of your business, the problem you solve and the audience you serve. From there, I’ll craft a brand story that engages your dream customers. Then we’ll strategize on how and where to use your brand story to build connection and trust with your audience.
The impact
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Give your audience a reason to root for you
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Stand out from your competitors
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Inspire your audience with the impact you’re making
content creation
Words matter. Make them count.
Do your words need to pack a bigger punch? I'll deliver bespoke content that attracts, engages and converts your ideal customers or audiences.
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Websites and landing pages
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Blog bundles
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PR pitches & press releases
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Presentations & speeches
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Product copy
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Ghostwriting
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Sponsored content
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Bylined articles
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Thought leadership
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Whatever you've got, I'm on the job!
Daya Nair, Director,
Global Web Strategy & Optimization
Kristen is one of the smartest, most strategic content marketing leaders I have worked with.
She is extremely passionate and dedicated to her craft and her writing is an absolute joy. In a digital world, where there is so much content coming at you, Kristen shines at telling a strategic story while making the content stand out and valuable. She is a top performer, detail oriented, a great collaborator and an idea engine. If you are thinking of hiring Kristen, do it! She’s an absolute rock star!
Nilce Piccinini,
Director, Corporate Communications
I had the opportunity to work on Kristen's team and she can move mountains!
In a short time, we saw impressive results from a new content strategy she put in place and from the PR program she leveraged to its fullest. She's got a passion for creating compelling content, an exceptional work ethic and sets a great example for the team. Where Kristen goes, creative content will follow.
Sonya Lehner,
Senior Content Marketing Manager
In the year and a half I worked under Kristen at Global Payments, I was impressed by her ability to juggle the dueling demands of setting the overall content strategy and getting it all executed.
She excels as both a thinker and doer, all while managing a highly productive team. As a manager, Kristen prioritizes individual empowerment and defers to her employees’ expertise with enthusiasm and transparency. Any organization would be lucky to have her!