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Carving out a completely new niche in a crowded industry

Discover how I helped a storytelling company, Love Notery, generate market traction when it launched in the wedding industry.

Love Notery, a love storytelling company immortalizing the extraordinary love stories of couples, launched in the summer of 2015. Tasked with gaining market traction on a business that was carving out a completely new niche, I implemented a go-to-market integrated strategy, inclusive of digital marketing, content marketing, PR, email marketing and social media marketing, to introduce prospective clients to a new, unique brand. 

In the first year of a half, the company acquired 50 new clients and achieved:


  • 313% revenue growth YOY

  • Generated 30+ brand-building media placements including FOX Magazine, Bustle, Brides, Business News Daily, and Southern Bride

  • Generated 156% growth in email list year over year

  • Produced 473% increase of Instagram followers over 1.5 years

  • Created and marketed new digital product to expand company revenue stream

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