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Bold & Noteworthy Content is the Next Frontier of Content Marketing

A content marketing thought paper on how to become a brand worth knowing to customers who can't get enough in the age of content commoditization
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Chapter 1: What Brands that Produce Bold and Noteworthy Content Know about the Content Commoditization Trap that You Don’t... Yet

I’ll never forget the first time I took a professional leap of faith. As a newbie, I was dying to move into a role where I could shine. I had grown tired of reviewing Excel spreadsheets all day. I wanted to use my creativity. I wanted to make a real impact. 

I started interviewing, and one company really intrigued me. It was a startup PR company for franchise brands. I would be the third hire, and while the salary was less than what I was already making, the promise was greater. I wrestled with my decision. After all, who could know if this new company would go bust in three months? It was a chance I decided I was willing to take. 

It turned out to be a great bold move. I did what I had hoped: I used my creativity daily working with clients to find unique stories within their organizations that made compelling news. As a result, I helped my franchise clients grow.

When I was ready for my next challenge, I traded my pitching hat for a publishing one and created content that my clients became known for:

  • I helped an inclusion firm challenge Sheryl Sandberg’s “Lean In” with a concept I helped brand called “Listen In.” It became the source material for multiple articles, the topic for speaking engagements and workshops, and garnered media attention from outlets like Entrepreneur, NBC News, and FOX Business.

  • For an ergonomic solutions company, I collaborated with my team to develop a thought leadership platform around a new term we coined called Workspacelogy, the study of workspace design, form, and function. It created new conversations about how the workplace improved or hindered employee performance and health. 

  • For The Gary Sinise Foundation, I co-produced a national summit with 50 attendees representing government, business, and academia to crowdsource insights and solutions around the widening care gap for returning veterans. Out of the summit, we produced a formal report with concrete recommendations on how to solve the care gap and shared the findings with government, business, media, and academic officials and organizations. 

Using creativity, the fresh, unique thought leadership and content IP (branding of content ideas that codify a problem or solution) moved the conversation forward for my clients. Together, we put our creative take on how to transform business know-how into bold and noteworthy content. 

bold: standing out prominently


note·wor·thy: worthy of or attracting attention especially because of some special excellence


Fast forward to today. The content organizations produce is becoming more bland and less effective. Knotch found that “30% of content negatively impacts brand sentiment. An additional 28% has no discernible impact on audiences.” Add it all up and nearly 60% of content isn’t moving the needle for your brand, and 30% of it is more damaging, it’s corrosive. 

“In a nutshell, most content, at best, is just a brand’s equivalent of background noise,” Knotch reports.

How did this happen? 

Two words: content commoditization

Commodity content is content that is indistinguishable from the competition. Just Google any number of how-to articles and see how similar the top results are. Go to your competitors’ websites and stack your content up against theirs.

Content commoditization results in a toe-to-toe fight for attention with uninspired, unoriginal content. Let’s look at an example. I’ve googled “how to get a better night’s rest.” These are the results:

  • 8 Secrets to a Good Night’s Sleep — Harvard Health

  • Tips for Better Sleep — CDC

  • 17 Proven Tips to Sleep Better at Night — Healthline

  • The 20 Ultimate Tips for How to Sleep Better — Sleep Foundation

  • Top 10 Tips for a Good Night’s Sleep — Heart Matters magazine

That’s just the top five. Content generated for algorithms creates a cacophony of undifferentiated results. If I hadn’t put the organizations that produced each article next to the title, how could you distinguish one organization’s article from the other? 

The story of blandness becomes bleaker with the advent of generative (gen) AI. Not only will content written by gen AI overpopulate the already overflowing sea of content sameness, but your brand’s reputation could be at risk, just like Sports IllustratedCNET, and Bankrate experienced when they published articles with the help of AI. Wikipedia even demoted its rating of CNET amid the AI scandal, regarding the news outlet as no longer “generally reliable.”

What's driving content commoditization? 

  1. Algorithms have oriented marketers to producing content for a formula rather than to serve their audience, creating loads of copycat content.

  2. Businesses mistakenly replace human writers and content creators with gen AI, removing all subject matter expertise and originality only humans can provide.

  3. With editorial calendars to fill, the barrier for content quality lowers to meet demands for consistent, frequent content. 

  4. Complete audience research is supplanted by keyword research, leading to thousands of articles saying the same thing.

  5. The need to show results quickly creates a burn-and-churn content environment whereby creativity and diversity of thought fall by the wayside in favor of fast publication to generate traffic and vanity engagement metrics.  

The output of unoriginal content creates mediocre results.

NP Digital reports that over 94% of web pages get no organic traffic (based on tracking over 7 billion keywords and the websites that rank for those keywords), and over 59% of the 5,204,391 social media posts it analyzed received no engagement.

SparkToro’s founder Rand Fishkin remarked after reading leaked Google Search API documents in the spring of 2024:


“For most small and medium businesses and newer creators/publishers, SEO is likely to show poor returns until you’ve established credibility, navigational demand, and a strong reputation among a sizable audience.


The content you create is unlikely to perform well in Google if competition from big, popular websites with well-known brands exists. Google no longer rewards scrappy, clever, SEO-savvy operators who know all the right tricks. They reward established brands, search-measurable forms of popularity, and established domains that searchers already know and click. From 1998 – 2018 (or so), one could reasonably start a powerful marketing flywheel with SEO for Google. In 2024, I don’t think that’s realistic, at least, not on the English-language web in competitive sectors.”

Breaking through: The competitive advantage of bold and noteworthy content 

Businesses need a new content marketing playbook to crawl out of the content commoditization trap and inspire meaningful brand-audience relationships. 

The content commoditization market drivers noted above have taught businesses to build content for a transactional relationship. One where a click by the user matters more than the long-term loyalty of that user. But that wasn’t always the goal of content marketing. In fact, that’s not supposed to be the goal – and it’s not where businesses realize the real benefits and results.

Brands that produce bold and noteworthy content understand the goal of content marketing, which is to create helpful, relevant, and valuable content that solves the needs of your audience and/or ignites their desire or curiosity. The measure for creating helpful, relevant, and valuable content is resonance. 

To earn resonance, brands need to be leaders of good ideas, new insights, and expert opinions. They produce distinct, differentiated content with thoughts so refreshing that your audience naturally pays attention and engages with you. The ideas you offer them change the way they think. That’s resonance.

Brands that produce bold and noteworthy content:

  • are expert storytellers

  • have a point of view 

  • challenge the status quo

  • share the collective wisdom of its thought leaders

  • lead or advance conversations around its expertise

  • develop thought leadership, content IP, and research from its original thinking

  • care about the quality of its content

  • are memorable

Brands with bold and noteworthy content build trust and create loyalty more deeply than businesses that create content purely for immediate transactional business outcomes (like a content strategy developed solely on SEO keyword research). 

The foundation for producing bold and noteworthy content is built on deep market, competitor, and audience research, a strategic narrative, and a core set of brand values and beliefs.


That’s next. 

Pink Blocks

Chapter 2: The Strategic Foundation of Bold and Noteworthy Content

Before we deep dive into the type of content that will help you generate resonance and circumvent the bland and boring, brands that produce bold and noteworthy content create their content marketing strategies on an audience-centric foundation. You may need to build – or refresh – yours so let’s look at how I work with my clients to develop the foundation first.

They know: 

  • Why they exist

  • The value they add to the market

  • Their audience

  • Their competitive differentiation

Here’s how to build the foundation for bold and noteworthy content.

3 layers of market research

Know your market position

Understanding your market position will help you develop bold and noteworthy content that can’t be produced by any other brand. Here are some questions to answer:


  • What customer needs do you address? 

  • How do you address your customers’ needs differently than your competitors? Put another way, how do you uniquely serve your customers? 

  • How are you challenging the status quo? 

  • How do you approach the business problem differently? 

  • Why do you exist?

Research your audience

I really want you to get to know your target audience in an “I-could-peg-your-enneagram” way. The father of modern marketing and Kellogg School of Management marketing professor Philip Kotler asserts that you don’t have a brand unless you deliver a specific benefit that addresses a particular need for your customers. 


Customer-centricity is it. Don’t be a victim of the “if you build it, they will come” mentality. You have to know your customers inside and out – their goals, motivations, and desires – to produce the content they want.


What you learn from audience research


  • Your audience’s pain points, expectations, and behaviors 

  • Their objections, challenges, and obstacles

  • Their emotional decision-making triggers

  • Their rational decision-making triggers

  • Their stage of awareness of your brand and solutions

  • Where they hang out 

Information to collect


  • Factors that define your audience (demographics):

    • Gender

    • Income

    • Education

    • Marital status

    • Family size

    • Ethnicity

    • Industry

    • Socio-economic status and factors


  • Details about their lifestyle, beliefs, opinions, and goals (psychographics): 

    • Where do they work?

    • What do they do?

    • What activities do they enjoy? 

    • What do they believe? 

    • How do they relate to your space or industry? 


  • Data on how your audience behaves and what their buying journey looks like (behaviors):

    • How do they use your product and when?

    • How do they use your website? 

    • How much time do they spend on other media and what time of day?

    • What are their buying habits?

How to collect audience research

Fortunately, the internet simplifies conducting audience research. It used to be that you had to conduct formal focus groups and market research to find out about your target audience. These are still some of the most powerful ways to collect information about your audience, but with the advent of analytics, it’s also possible to conduct audience research by studying data. 


Here are some audience research ideas to get you started:


  • Survey your customers

  • Conduct customer interviews

  • Review buying behavior and preferences from market research in your particular industry

  • Analyze website data

  • View market trends

  • Study your Google Analytics data

  • Gather buyer intent data

  • Look at search trends of your solution, company, and industry

  • Conduct social listening


This research will teach you about your audience's particular need/s that your solution solves. Beyond that, it’ll give you ideas on things your audience cares about and help you understand what they need to learn from you in order to buy from you.

Next, research your competition

Brands with bold and noteworthy content have a unique point of view, set of principles, and beliefs. Inherent to this definition, it behaves differently from other brands.


What they have to say adds to, advances, and pushes the conversation forward. It offers another way to think about it. It’s innovative, imaginative, and visionary. It has strong beliefs, often unwavering. Therefore, it does not regurgitate the same ol’ topics everyone else talks about. 


Now, in the age of AI, originality matters more than ever. So to make sure your POV is your POV alone, we need to know what the other guys are saying. 


Here’s how.


Make a spreadsheet with these labels across the top: 


  • Market position and presence

  • Audience/s served

  • Positioning statement

  • Pain points it solves

  • Products it sells

  • Case studies and testimonials

  • Content positioning (Identifies the purpose of a company’s content. If it exists, it’s usually a descriptor on the blog or content hub landing page.)

  • Content themes, categories, and subtopics

  • First-party-owned content (original research, reports, etc)

  • Content formats

  • Top, middle, and bottom of the funnel content activities

  • Distribution channels


Now, fill in the information. 


You’re going to learn a lot about your competitor’s messaging and content strategy by conducting this content audit. And you’ll need it to ensure your ideas are original.

A soapbox: SEO is a content marketing tactic

I can guess with a great degree of certainty that what you find in your competitive review is a lot of unoriginal content driven by SEO. Marketers at your competitors have identified keywords from user intent search queries that are relevant to their space and have created content to address these ideas in hopes of driving traffic to their website. 


To become a brand that earns resonance, you need to be leaders of original thinking, new insights, and expert opinions. Creating content for popular keyword searches that looks like the other content for that keyword doesn't get you to the ultimate goal. 

Please don’t misunderstand me. SEO is part of a content strategy, but it’s an ingredient – or tactic – not the strategy itself. (Note: content produced for SEO can also be designed to meet the criteria for bold and noteworthy content.)

Clarify your mission, purpose, and values

What do Nike, Starbucks, and Peloton have in common? They’re driven by a strong mission, core purpose, and defined set of values. When Air Jordan’s have a new release, they fly off shelves. Starbucks has grown its operation to 38,000 locations in 84 countries. Peloton went from 1.6 million to 6.4 million members in 5 years.


How did they do it? They built brands that stand for something.


  • Nike: Nike sells shoes and apparel, but it inspires consumers to be the best athletes they can be. Its purpose is to move the world forward through the power of sport. “Worldwide, we’re leveling the playing field, doing our part to protect our collective playground and expanding access to sport for everyone.” Its marketing represents these values which deepen its audiences' connection to the brand.


  • Starbucks: Former CEO of Starbucks Howard Schultz set out to build a coffee culture, turning a commodity grocery store product into a cultural experience about human connection. “Starbucks has pioneered and overseen programs that express multiple manifestations of purpose and impact, of the company’s devotion to Lead With We, from helping underserved communities, to ethical sourcing, women’s empowerment, civic engagement, hunger relief, and marriage equality, just to mention a few highlights. Its carefully curated and brand-appropriate mission has allowed Starbucks to address issues as wide-ranging as political donations, post-traumatic stress disorder, refugees, job creation, sustainability, gun violence, and more,” reports Forbes contributor Simon Mainwaring.


  • Peloton: Peloton has built a raving community by living up to its mission of empowering its members to be the best versions of themselves. The brand’s 60+ instructors inspire self-empowerment in their classes. They’re so effective at inspiring self-empowerment in classes that its members go so far as creating parodies of the instructors doing so.



These three examples demonstrate that people want to support brands that align with their values. On the other token, they’ll leave brands that don’t. A Harris Poll study commissioned by Google Cloud reports that 82% of shoppers want a consumer brand’s value to match their own. Seventy-five percent of shoppers have left a brand that conflicts with their values. 


If you thought, “Yeah, but I’m a B2B brand,” you’re in for a surprise. Corporate responsibility means a lot to B2B buyers as well. Seventy-two percent of B2B buyers say they are more likely to buy from a socially responsible business, 17 points higher than the general public, and they’ll spend more if a brand lives up to it.


Your mission, purpose, and values matter. How you convey them in – and out – of your company naturally attracts a like-minded audience who values what you do.


Chances are you already have a mission, purpose, and values, but when was the last time you dusted them off? Do they reflect your vision and beliefs today? Are you living and breathing them like the companies noted above do? Do they inspire your content? 


Spend time reviewing, revising, or creating these foundational elements of your brand. They’re the essence of producing bold and noteworthy content.

Create or refresh your brand story

A brand story is a compelling strategic narrative that tells customers why you’re in business. A great brand story doesn’t just recount the history of how your business was founded and its evolution over time, but it will highlight the origin stories that shaped who the brand is, why you do what you do, and what makes your company unique. It gives your customers another reason to care about your brand. 


Consumers are more likely to buy from your brand when they believe in why you do what you do. As Simon Sinek famously said, ​start with why. “People don’t buy what you do, they buy why you do it,” he argues. This is why companies like Apple can start selling computers, then sell iPods, then iPhones. People inherently trust the value of Apple products because they trust Apple.


Your brand story is one way to connect your audience with your mission, purpose, and values. 


A study by Headstream found that “if people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately.”


You may be tempted, even excited, to start writing your brand story, but there’s one more thing we should discuss before you put pen to paper to write or refresh your brand story.

The hero’s journey

You may think that your company is the hero of your story. You may have started the business. You may be a market leader. You may be innovating the most useful products, services, or solutions in the world. You’ve got the answers. Your audience should look to you as their North Star. 


On the contrary, you actually need to position your customer as the hero of your story. That’s because your audience is going to work with you or buy from you to achieve some sort of transformation from where they are now to where they want to be, and you need to help them realize what that transformation looks like with you. You’re the guide in their transformation.


This is a time-tested storytelling approach called the hero’s journey.


Here’s how it works: 


  1. The hero = your customer

  2. Who has a problem: both external and internal

  3. They meet a guide (your company) who understands their fears

  4. The guide gives them a plan to overcome their problem thereby reducing their fears

  5. And calls them to action

  6. The guide shows them the success of going with the plan

  7. Or failure if they don’t

  8. They go with the guide’s plan and win!


Many movies use this storytelling approach to create a compelling narrative that encourages the audience to watch the entire movie. Think of your favorite movie, from Deadpool to Star Wars to Harry Potter and The Lion King. In the beginning, the hero faces an internal and external crisis. They stew about the problem, before coming up with a plan with the help of a trusted guide. Then, they go into battle and win.


Your customer is the hero of your story. You’re the guide who has the plan that helps them win. 


It’s a good thing you did all that audience research. Now is the time to apply it to create a brand story that helps your audience see themselves in your story.


Remember to start with your why.


Spotlight: The story behind Nonipup
*A few years ago, we had a big health scare with Doug The Pug that prompted us to take a look at what was truly best for our pup. He had developed “immune-mediated thrombocytopenia.” That means his immune system almost killed him because of the allergy medication he was on! Luckily, we discovered the cause of his rare reaction and without the medication, he is now healthy and thriving.


This experience led us to a holistic health approach, completely transforming Doug's life. Inspired by this, and with the goal of transforming the pet industry, we created Nonipup – a line of all-natural, ethically developed products, crafted with care for our furry friends to live their best lives and that owners can trust!


Doug The Pug is thriving on Nonipup. Our pups are important parts of our families and deserve the best. Join Doug, won’t you?" (source: welcome email newsletter “Meet Nonipup! Doug The Pug's NEW company”)


The hero: Doug the Pug


Who has a problem: His disease, immune-mediated thrombocytopenia, almost killed him because of the allergy medication he was on.


They meet a guide: Pet parents, Leslie and Rob, founders of Nonipup


The guide gives them a plan to overcome their problem: “Luckily, we discovered the cause of his rare reaction.”


The guide shows them the success of going with the plan: “…he is now healthy and thriving.”


Or failure if they don’t: Inherent in the message, he will continue suffering if he doesn’t stop taking the medication and turn to a holistic health approach.


They go with the plan and win: “Doug The Pug is thriving on Nonipup.”


Throughout the brand story, you also learn Nonipup’s mission, vision, and values:


Mission: “We created Nonipup – a line of all-natural, ethically developed products, crafted with care for our furry friends to live their BEST lives and that owners can trust!”


Vision: To transform the pet industry through all-natural, ethically developed products.


Values: “Our pups are important parts of our families and deserve the best. Join Doug, won’t you?”

Book Shelf

Chapter 3: The Secret of Story

Now that the foundation is in place, we need to get to the brass tax: The type of content that will activate the strategy. 

The purpose of building bold and noteworthy content is to earn trust that will help you win mind share that translates into market share. You might think having the best product on Earth is the answer to winning market share. But actually, you need to have a killer solution and be memorable, particularly in competitive markets. 


Being memorable is the benchmark for bold and noteworthy content.


To do that, we’re looking to generate resonance. When a brand’s content resonates with its audience, the audience connects deeply with it both rationally and emotionally. has a phenomenal definition for resonance: “Resonance is the occurrence of a vibrating object causing another object to vibrate at a higher amplitude.”

Business storyteller Jay Acunzo says, “Reach can be bought. Resonance cannot. If you want someone to stay, there's only one "tactic" that works: serve them. You can buy traffic, clicks, impressions, views, and followers. You can purchase leads and subscriber emails. You can buy the "who arrives" part of the equation. Tip of the iceberg, my friend. What lies below the surface buoys the entire darn thing. That's the real work – and the important stuff to measure. That stuff can't be purchased. It must be earned.”

To generate resonance, brands that produce bold and noteworthy content tell powerful strategic stories that align with unique solutions, expertise, and values with their audience’s needs, preferences, pain points, and desires.


Why stories? They’re memorable. The very thing we want to achieve! 



In a classic study, researchers asked students to present a one-minute persuasive pitch to other members of their class. When the students were asked to recall ideas from the pitches, only 5% recalled a statistic, but 63% remembered the stories. What’s more, cognitive psychologist Jerome Bruner found that the human mind is 22x more likely to remember facts when they’re part of a story. Research also shows that storytelling boosts conversion rates by 30%.


Our brains are wired for stories. We want to know what happens next. We cheer on the protagonist and care about the story arc where she wins or learns something that changes her trajectory and improves her life. 


A story with a beginning, middle, and end captives (or in marketing speak, engages) readers, viewers, and listeners. Author of “How Stories Change the Brain” Paul J. Zak said, “When we hear a good story, the neurons in our brains fire in tandem with the storyteller’s. This is called neural coupling. It floods our brains with the feel-good chemical oxytocin. This oxytocin release actually changes our brains so they respond to human-interest stories with sympathy, care, compassion, and connection.”

According to the B2B Institute at LinkedIn, “B2B marketing strategies that appeal to an audience’s emotions drive a massive 7x more very large business effects in the long term than campaigns that appeal to them on a rational level.” 


Storytelling makes your brand relatable. It puts the reader into the story with you. Your failures are theirs. Your triumphs are theirs. This creates a deeper connection with them and strengthens their trust in you. It gets the audience to know, like, and TRUST you faster.


You can tell strategic stories in many ways. Let’s look at a few storytelling techniques.

Customer stories

We have already shone a light on your brand’s hero, your customer. There’s no better way to resonate with your audience than to show them how you can solve their problems with stories of how you’ve solved the same problem for other customers. This instantly raises your credibility and reputation. 


Global Payments shares how it helped one of its customers quickly pivot when the pandemic hit and they needed to change the way it operated business to meet new customer needs in this case study. Hubspot captured this customer story to show how it effectively manages ClassPass’ growing business.

You can also use your ideal customer persona to show how your brand creates transformation for your target audience. You commonly see brands use actors or fictitious characters to portray their ideal customers in marketing and advertising. Here’s an example from Peloton’s “Work Out Your Way” campaign which simulates an instructor-led class and highlights the enjoyment and fulfillment its members get during a class.

Experience stories

Brand stories from your experiences, perspective, wisdom, and expertise are unreplicatable. It illustrates your unique value and category or industry expertise. Experience stories represent content that is uniquely you. When every other competitor is putting out the same boring content, yours is different, authentic, and human. 


Brands often fall into the trap of creating content that tells their audience what they “should” or “need” to do or know to get a better result. This approach positions your brand as the hero instead of the guide, and in doing so, you reduce resonance with the audience. 


To avoid this trap, prove your point instead by what I call the “show-your-work” method. Bring your readers behind the scenes and share your process of getting to your result. Describe your thinking, your experiments, and your iterations, for example.  Then, the audience comes along with you from the beginning to the middle to the end and becomes invested in how you solve the problem. Voila! Resonance. 


SparkToro’s founder, Rand Fishkin, shares his philosophy on creating a “Chill Work” culture with its Chill Work Manifesto. He takes you into his thinking and process as a founder to show you why he’s created the company’s culture this way.





Another example of a brand that uses experience stories to resonate with its audience is Databox, a company that lets businesses track and grow their performance in one place. It challenges the status quo and asserts its experience doing so while promoting a new product:

“It started with a brave idea to disrupt the ol’ boys of benchmarks, the Gartners and Forresters, and the need to invest large sums of money to get to the benchmarks companies need to see how they stand compared to businesses like them.

At Databox, we understand the importance of product-market fit and its impact on our success. We have embarked on a journey to find the right fit for our new free product, “Benchmark Groups,” recognizing that this process is an ongoing one that requires experimentation and perseverance…. 

This blog post will explore our journey of discovering product-market fit for Benchmark Groups and share our experiences, including the (hard) lessons we’ve learned.” 

No other company can replicate the process that Databox took to develop its Benchmark Groups product – and that’s what makes this content compelling.

Mission, purpose, values stories 

A brand rooted in a strong mission with a clear purpose and set of values has a big story to tell. How can you communicate your purpose, mission, and values that show the difference you’re making in the world? 


Check out Dove’s campaign supporting its self-esteem project that advances its mission “to redefine, realign, and make beautiful again,” and Airbnb’s story to reinforce its mission “to create a world where anyone can belong anywhere:”


Visionary leaders use this particular storytelling approach often. Steve Jobs was quoted saying, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda for an entire generation that is yet to come.”  


Look at Rent the Runway’s social media post capturing the values of its CEO:





With these storytelling techniques in your toolkit to activate your content marketing strategy, you’re creating an environment for resonance and memorability. Storytelling ignites your target audience’s brain in a way that other types of content do not. As a result, you become memorable, getting you out from under the content commoditization trap and onto building a brand whose audience just can’t get enough.

Rent the Runway

Ready to Produce Bold & Noteworthy Content?

You just learned that producing unoriginal, uninspired content puts you squarely in the center of content commoditization where you’re competing with hundreds of companies all playing by the same old playbook. 


It’s time for a change-up. Turn your business innovation into content innovation that builds meaningful audience relationships. You’ve got the playbook for bold and noteworthy. Now, it’s time to put it into action. 


Kristen Rocco

Fractional Head of Content Marketing and Founder of Bold & Noteworthy Marketing

Kristen is a fractional content marketing leader who helps businesses design bold and noteworthy content marketing strategies and programs that amplify their brand, spark meaningful audience relationships, and drive results.  


For over 15 years, Kristen has built a career in content marketing, planning, producing, and sharing stories via earned, owned, and paid channels. In 2022, she was recognized as a finalist in the "Women in Content Marketing Awards."

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